INFINITY BY CROWN GROUP
Project
INFINITY BY CROWN GROUP
Client
Crown Group
Category
completion
2020
Credits
Bounce LED
division
Brief
Infinity by Crown Group experienced one of the largest regentrification projects in Australia’s history with the old Zetland industrial area being converted into a major town centre. Our challenge was to deliver our scope of works with the same innovation and aesthetic individuality as the rest of the award-winning development.
process
The distinctive design by Koichi Takada created an aerodynamic shape that would draw air into the courtyard and push it back via natural ventilation. The aim was to accentuate the urban living style and contribute to the newest vibrant precinct, named one of the world’s best projects by the Property Council of Australia.
Therefore, we set about finding new and old materials, as well as fabrication solutions that would enhance light, and create an intricate yet subtle suspension of major signage to create an aesthetic that defied belief. From the small detail to the big ones, our cohesive signage solution accommodates the public spaces that are designed to priories pedestrian safety, create shared urban space and encourage use of public transport.