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Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL

Scroll down

Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL

Scroll down

Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL

Scroll down

Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL

Scroll down

Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL

Scroll down

Digital Signage that embodies storytelling through evolving content.

Theatre Royal stands as a true cultural icon, captivating audiences with the magic of storytelling for nearly two centuries.

THEATRE ROYAL

Project

THEATRE ROYAL

Client

Dexus

Category

completion

2021

division

OMG!

Brief

Established in 1827, the architectural masterpiece has been a place that brings powerful stories to life, enchanting audiences and serving as a vital cultural asset for generations. Theatre Royal opted for a solution that extends beyond the confines of its walls and captivates audiences on the outside, as much as it does inside.

process

Our bespoke outdoor solution draws inspiration from the Bauhaus architectural style, which champions the integration of art into everyday life. With this ethos in mind, we aimed to revive the spirit of the artistic expression through revolving content on cylindrical totems, honouring the original vision of renowned architect Harry Seidler. Our state-of-the-art fabrication and installation process utilised 320 P5 LED panels, each boasting an impressive 40,000 pixels per square metre. The result? An immersive, awe-inspiring experience that welcomes a shared experience between generations, becoming testament to the enduring power of storytelling.

THEATRE ROYAL