LOFTUS LANE
Project
LOFTUS LANE
Client
Richard Crookes Construction
Category
completion
2021
Credits
AMP Capital
division
Brief
Nestled in the heart of Circular Quay’s history-rich pocket, Loftus Lane unlocks a collection of architectural voices in the niche location. The low-rise boutique residences and retail bring a new level of sophistication and elegance to city living. Our signage draws inspiration from the rich detailing of art deco buildings, effortlessly co-existing with the chic and luxurious vibe of the emerging laneway.
process
The public arcade at the base of the building serves as the beating pulse of Loftus Lane, providing seamless access to a vibrant selection of boutique retail stores, cafes, bars and commercial spaces.
Our signage solution is designed to re-establish the thriving nightlife destination, with illuminated graphics set flush against opal acrylic on our lightboxes.
Featuring 106 low-rise apartments across 3 buildings, this architectural gem offers a rare blend of luxury, art and design. Crafted with precision and installed by our team, the modern residential signage serves as a striking introduction to an exclusive urban lifestyle.
